The Perfect Exhibition Counter – Turn Your Exhibition Stand Into A Magnet for Customers
First impressions are crucial at a trade fair. If you want your customers to remember you, you should invest in the design of your trade fair stand. In this blog post, we’ll tell you what you need to pay attention to when planning and what design options you have for your exhibition counter.
Why exhibition counters?
If you want to set up an exhibition stand that attracts customers, then you should definitely think about the design of your counter. The perfect exhibition counter is the customer magnet you’ve been hoping for!
An attractive counter creates a positive image of your company for customers and strengthens the brand. The right selection of products and decorations also increases the chance of attracting potential customers to your product. It can also convey your advertising message and serve as a place to store promotional materials.
What things should be considered when choosing an exhibition counter?
1. Pay attention to the right size: The perfect counter fits perfectly into the overall look of your trade fair stand. It doesn’t take up too much space, but also doesn’t disappear into the corner because it is too small or inconspicuous.
2. Choose the right shape: Which shape fits well with the theme, structure and CI of your exhibition stand? Exhibition counters come in a wide variety of shapes, and you can choose from different options.
3. Choose the right colour: The colour should of course match your company CI or the colour concept of your trade fair stand. Depending on how the stand is set up, the counter can also contrast in colour to the rest of the stand, making it a real eye-catcher.
4. Put the right things on the counter: Again, it all depends on the purpose of the counter. If you want to use it as a point of contact and for conversations, then there should be as few things on it as possible. In this case, it appears cluttered and separates you from the person you are talking to. Counters offer plenty of storage space, so you can keep important things such as documents and information sheets there and have them immediately to hand during a conversation. However, you can also use a counter just for storage and as a presentation or storage surface.
A big advantage of an exhibition counter: if you have the system, you can flexibly exchange and change the motif again and again. You save a lot of costs as you can use the counter as an element for your exhibition stand again and again, even if the design changes.
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